MS Dhoni, one of the most iconic cricket players in the world, is not just known for his incredible skills on the field but also for his lucrative brand endorsements.

One of his most prominent partnerships is with BAS (Beat All Sports), the company that sponsors his bat. Over the years, this sponsorship has attracted a great deal of attention due to the high sums involved.

The Deal with BAS

Dhoni has been associated with BAS for many years, using their bats during some of the most memorable moments of his career. The company reportedly pays him a substantial amount for this partnership. According to estimates:

-BAS pays MS Dhoni approximately INR 3-4 crore annually for the bat sponsorship deal.

-This partnership has made BAS a household name, especially due to the visibility Dhoni brings when wielding the bat during international matches and Indian Premier League (IPL) games.

Why is the Sponsorship So High?

Dhoni's association with BAS has been highly beneficial for the brand. Here are a few reasons why BAS is willing to invest such a significant amount in the sponsorship:

1. Global Reach: MS Dhoni's influence extends globally, making him a highly valuable asset for brands that want to reach a broader audience.

2. Cricketing Legacy: Dhoni's contribution to cricket is unparalleled, including his leadership of the Indian team to numerous victories, most notably the 2007 T20 World Cup and the 2011 ICC World Cup. These high-profile matches brought visibility to the BAS brand on an international level.

3. Brand Loyalty: Dhoni has been loyal to BAS for a considerable period, which adds to the authenticity of the partnership, making it a strategic long-term deal.

Impact on BAS

BAS has benefitted immensely from its association with MS Dhoni. His use of the BAS bat during some of his biggest matches, including his match-winning innings in the 2011 World Cup final, has cemented the brand's status in the cricketing world.

Dhoni's bat, which featured the BAS logo, has become synonymous with his success, leading to increased demand for BAS products among aspiring cricketers.

Dear Lykkers! MS Dhoni's bat sponsorship deal with BAS highlights the significant financial power that cricketers hold when it comes to brand endorsements. With an annual deal of around INR 3-4 crore, this partnership continues to be a strong example of how a well-placed sponsorship can create immense brand visibility in the sports world.